We didn't become industry leaders by settling for the status quo—we set the bar high, prioritizing empathy, de-escalation, and customer-forward compliance. We don't buy into the idea that security must be synonymous with tough or forceful; for XA, it's about being smart and helpful.

We create safer, more inclusive, and enjoyable environments where security is required. And our success is uniquely measured by the number of incidents de-escalated rather than the number of ejections. Our human-centred approach has earned the trust of not only our clients, but also regulators and emergency service providers across the nation.