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XA Security vs. True North

We taught them
what they know.

True North is newer, holds no industry body memberships, and lists no verifiable guard count or event volume. XA has been doing this in Calgary since 2004 — True North’s own founder trained here first.

We know where True North learned the business.

Several of True North's founders trained under XA. We're proud of what we built — proud enough that people wanted to replicate it. The original still runs the biggest events in Calgary.

XA Security
XA Security

There's a Stampede partner. And there are vendors.

XA Security is the Calgary Stampede's primary security partner. True North is listed as a vendor. At the world's largest outdoor rodeo, that distinction matters.

They call themselves 'completely new.' We've been here since 2004.

No founding year on their website. No guard count. No event volume. Twenty years of doing this in Calgary isn't a liability — it's the only number that matters.

XA Security
XA Security

They say 'better trained, better paid.' Show us the receipts.

Our team is built on proven experience. True North's team is built on marketing. That distinction matters when things go wrong.

2004

Founded in Calgary

600+

Guards on roster

20+

Years operating

24/7

Calgary & Edmonton

How we actually stack up.

CriterionXA SecurityTrue North
Founded✓ 2004 — 20+ yearsNot stated (recent)
Stampede role✓ Primary security partnerListed as vendor
Guard headcount✓ 600+ on rosterNot stated
Guard tenure✓ Multi-year, coached cultureNot stated
Leadership access✓ Owners answer directlyNot stated
Insurance disclosure✓ DisclosedNot mentioned
Acquisition risk✓ Never soldUnknown

Trusted at

Rogers Place
Calgary Stampede
River Cree Resort & Casino
Live Nation
Studio Bell
Spruce Meadows
Contemporary Calgary
Calgary Drop-in Centre
Rogers Place
Calgary Stampede
River Cree Resort & Casino
Live Nation
Studio Bell
Spruce Meadows
Contemporary Calgary
Calgary Drop-in Centre
Rogers Place
Calgary Stampede
River Cree Resort & Casino
Live Nation
Studio Bell
Spruce Meadows
Contemporary Calgary
Calgary Drop-in Centre
Rogers Place
Calgary Stampede
River Cree Resort & Casino
Live Nation
Studio Bell
Spruce Meadows
Contemporary Calgary
Calgary Drop-in Centre

See the difference in person.

One conversation, no obligation. We’ll tell you honestly if we’re the right fit.

Get in touch